Across multiple settings, screens are used in different ways. While hardware often looks identical, the way signage is used changes significantly. This variation is not accidental. Audience behaviour, physical layout, and daily routines all influence how digital signage is perceived. Planning for setting-specific behaviour improves long-term results. when content reflects https://andrewobservationaljournal.eedblog.com/39892248/observations-on-business-uptake-of-digital-signage