Ecommerce marketing has a direct impact on your Amazon PPC success, as it creates the foundation upon which paid advertising can thrive. Strong off-Amazon strategies—such as social media promotion, influencer partnerships, email campaigns, and SEO—help drive external traffic to Amazon listings, boosting visibility and sales velocity. This increased activity signals Amazon’s algorithm ... https://www.brandscapeventures.com/blog/ecommerce-marketing-impacts-amazon-ppc-success