Understanding keyword match types is essential for smarter Amazon PPC marketing, as they directly influence how and when ads appear to potential buyers. Amazon offers three primary match types—broad, phrase, and exact—each serving a different purpose in targeting shopper intent. Broad match helps capture a wide audience by showing ads for variations and related terms, while phrase mat... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk