Improving CTR (Click-Through Rate) in Amazon PPC advertising in India requires a mix of strategic keyword targeting, compelling creatives, and optimized product listings. Since Indian shoppers are highly price-sensitive and value-driven, advertisers need to ensure that ad copy highlights strong USPs such as discounts, offers, or key product benefits. High-quality images, localized con... https://www.brandscapeventures.com/blog/improve-ctr-amazon-ppc-advertising-india