One of the most liberating parts of the demerger was the chance to redefine our identity. We weren’t bound by legacy anymore. We had a clean slate. We could finally ask, “Who do we want to be?” and then take real steps to become that. That kind of intentional identity-building has re-energized the entire company. https://www.linkedin.com/pulse/witnessed-demergertoday-i-see-rebirth-awais-khan-sphri-cpmp-ccmp-wafzf/?trackingId=WNY9pkNHRVyophZ%2FYFhAXg%3D%3D