Rapidly forward to 2014, where there was a boon in consumer sustainability mindsets, and Rethink Models understood the time was lastly correct. Gabletop cartons are lighter and better than PET, and have a compact size than PET bottles, which makes them much easier to pile up, set absent and ship. https://gabletopcontainers.news.blog/2025/01/11/kevala-niru-leading-the-way-in-sustainable-hydration/