Although Atwater Plainly authorized of the usage of the Willie Horton problem, the Bush campaign in no way ran any industrial with Horton's photograph; in its place they ran a similar but generic ad. The original commercial was produced by People for Bush, an unbiased team managed by Larry McCarthy, https://peacewithoutmeasures88754.blogolize.com/not-known-details-about-pr-whisperer-67294219